From awareness to action: Rebuilding brand strategy for digital maturity
Dr. Kamaljit Anand shares thoughts on marketing being a cost centre or a growth generator and the marketing spends outlook in FY24.
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Dr. Kamaljit Anand shares thoughts on marketing being a cost centre or a growth generator and the marketing spends outlook in FY24.
Read MoreIn this article, Dr. Kamaljit Anand, Founder, Kieverse.ai, argues that quarterly brand tracking is too slow for today's market and calls for real-time brand equity measurement to align brand and performance marketing decisions.
Read MoreIn an interview with TimesTech, Dr. Kamaljit Anand, Managing Partner & Chief Data Scientist at Kiesquare Analytics, highlights how AI, intelligent data lakes, and decision intelligence are transforming enterprise strategies globally.
Read MoreKamaljit Anand, former external statistical analyst for the Central Board of Indirect Taxes & Customs, said the recent gold import duty hike is a temporary measure to curb imports, with AI and data analytics used to detect illegal gold trafficking.
Read MoreMore women in India than ever before are getting advanced degrees and gaining economic independence. However, many still gain knowledge about critical life skills through experiential means rather than formal mentorship or guidance from elders or role models.
Read MoreThis article explores how integrated marketing data architecture, AI-driven intelligence, and unified dashboards can help FMCG brands maximize ROAS and make faster, data-driven decisions.
Read MoreAI success depends less on the model and more on the quality of the data behind it. Strong data engineering is the foundation of reliable, business-ready AI.
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Data is no longer the crown jewel. The real prize is the intelligence built on top of it. As AI speeds decisions, enterprises face a tougher question: who controls the thinking layer before speed turns into dependence?
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A Media interaction with Dr. Kamaljit Anand reflecting on the Macroeconomic environment of the Country and the role of Entrepreneurship in sustaining the momentum. The talk also highlighted the need for AIML incubators across the Tier A as well as Tier B cities.
An article authored by our Chief People Officer, Ena Khurana detailing the Culture Building initiatives at KiE Square is published in the BW People Magazine. This insightful piece sheds light on how KiE Square nurtures a high-trust culture, resulting in exemplary employee engagement and retention, even amidst industry challenges.
Read MoreDr. Kamaljit Anand, Managing Partner & Chief Data Scientist, shares thoughts with BW Marketing World on marketing being a cost centre or a growth generator and the marketing spends outlook in FY24.