Customer Segmentation
- Customer segmentation is the art of dividing your customer base into distinct, actionable groups based on shared attributes.
- Whether it's demographics, buying behavior, or preferences, identifying these groups through Business Intelligence (BI) enables companies to tailor their marketing strategies with pinpoint accuracy.
- With the power of segmentation, businesses can deepen customer relationships, improve engagement, and elevate revenue through personalized experiences.
- Understanding your customers is no longer a luxury—it's a necessity.
