Thought Leadership
articles published in the press
FICCI Footfalls

Dr. Kamaljit Anand will be a Guest Columnist on FICCI Footfalls, a monthly newsletter reaching stakeholders in the consumer products and retail sector. He will author a six part series on important issues concerning the retail sector including leveraging analytical science for streamlining processes, improving customer experience and overall profitability.

Read the first article in Footfalls,

" Leveraging Cognition and Affect for Retail Marketing Efforts"

Position Papers
position papers on our solutions.

Position Paper

Customers differ in their extent and propensity to inflict real or notional losses to its service providers. The objective of risk scorecarding is to determine the risk infliction potential of the customers and pre-empt suitable mitigation steps through marketing or en-terprise CRM...

Read the position paper : Risk Scorecarding

Thought Leadership
articles published in the press
FICCI Footfalls

Dr. Kamaljit Anand will be a Guest Columnist on FICCI Footfalls, a monthly newsletter reaching stakeholders in the consumer products and retail sector. He will author a six part series on important issues concerning the retail sector including leveraging analytical science for streamlining processes, improving customer experience and overall profitability.

Read the first article in Footfalls,

" Leveraging Cognition and Affect for Retail Marketing Efforts"

Position Papers
position papers on our solutions.

Position Paper

Customers differ in their extent and propensity to inflict real or notional losses to its service providers. The objective of risk scorecarding is to determine the risk infliction potential of the customers and pre-empt suitable mitigation steps through marketing or en-terprise CRM...

Read the position paper : Risk Scorecarding